Conceptual Instigator, Visually-driven Innovator, Brand Beautifier. I'm a seasoned creative professional with a track record of award-winning work. Based in Los Angeles, I was born in Chile in a city called Concepción, a word that its meaning in English is "the forming or devising of a plan or idea." and that's what I do: conceptualize and develop ideas in the realm of visual narratives.  

For the past fifteen years, I acted as Art Director, Animation Director, and Creative Director, ideating and directing campaigns, content, and branding for Comedy, Youth & Music, and Family entertainment in Latin America and the United States. 

With a Major in Sociology, focused on Cultural Studies, Photography, and Latin America, I've explored visual narratives throughout a broad range of disciplines, from photography to design, from animation to filmmaking. Recently, I completed the Professional Program in Producing at UCLA's School of Theater, Film, and Television, and attended the legendary Robert McKee STORY Seminar as part of my creative and professional journey.


Intellectually curious, sophisticated, methodic, and critical. Through empathy and research, I look to join the dots; through words and images, I seek to trigger emotions.

I believe in vision through action, taking the initiative to make things happen, and develop original approaches to transform life into a work of art. I'm passionate about "tinkering around" and playing with concepts to empower ideas.

I am an individual who thrives in challenging environments that foster boundless curiosity.

 

EDUCATION

2019 UCLA
School of Theater, Film, and Television

Professional Program in Producing
Los Angeles — California

2019 Robert McKee STORY Seminar
Los Angeles — California

2019 UCLA Extension
The Language of Filmmaking
Los Angeles — California

2002 Pontifical Catholic University of Chile
Faculty of Architecture and Design
School of Design
Post Graduate Studies in Design & Communications 
Santiago — Chile

2000 Universidad Central de Venezuela
Faculty of Economic and Social Sciences
School of Sociology
Sociology & Cultural Studies
Caracas — Venezuela 

WORKSHOPS

2019 The Works
Finding Your Creative Voice
Tom Nunan and Andrea Bendewald
Los Angeles

2018
IDEO U

Leading For Creativity with Tim Brown
Power of Purpose with Joe Brown
Unlocking Creativity with Suzanne Gibbs Howard
Hello Design Thinking with David Kelley

2018 Hyper Island
Storytelling, Branding, and Big Data.
Learning Lab with Tara Marsh
New York

2018 AICP
Post Production Boot Camp:
Navigating the Maze of Digital Deliverables 
New York

2017 Commercial Directing Bootcamp
Workshop with Filmmaker Jordan Brady
Los Angeles

2016 AICP
Commercial Production Seminar
New York

2010 Psychomagic
Workshop with Artist Alejandro Jodorowsky
Buenos Aires — Argentina.

EXPERIENCE


2016 - 2018 
Creative Producer & Writer
The Agency Creative Services
Partner Solutions
Univision Communications

2012 - 2014
Creative Director
Advertising & Branding Solutions The Americas
MTV, Vh1, Comedy Central Latin America
Viacom International Media Networks

2007 - 2012
Creative & Art Director
MTV Buenos Aires Design Studio
MTV, Vh1, Comedy Central Latin America
Viacom International Media Networks

2005 - 2007
Art & Animation Director
Punga Visual Consorcio

2001 - 2005
Art Director of Creative Services
Chilevision Network

AWARDS —

2019
International PSA Competition Film Fest 52
Señor Sol, Grid Alternatives
Official Selection

Shiny Awards
Señor Sol, Grid Alternatives
Shortlisted

The Telly Awards
Regional TV General Automotive
Nissan U.S. Hispanic - Glam Squad
Silver Winner

2018
The Telly Awards
Branded Content, General Branding
J Balvin Unlimited, T-Mobile + Univision
Bronze Winner

The Telly Awards
Branded Content, Campaign Commercials
Todos Juntos, Walmart + Univision
Bronze Winner

2017
ADCAN* Awards

Señor Sol, Grid Alternatives
Grand Prix Winner
People's Choice Winner
Environment Category Winner

2014
Promax-BDA Association
Gold Integrated Marketing Tie-In Spot:
Street View MTV+Reebok
Bronze Integrated Marketing Tie-In Spot:
Best Attitude of the Year MTV + AXE

2012
Promax-BDA Association
Gold Best Show Open: MTV Popland
Gold Best Telenovela Campaign: MTV Popland
Gold Outdoor/Environmental/Transit Ad: MTV Popland
Bronze Show Open: MTV Exit

2011
Promax-BDA Association
Gold Best Telenovela Campaign: Niñas Mal 

2010
Promax-BDA Association
Gold On-Air Identity Campaign: MTV Bicentenary
Gold On-Air Program Packaging: MTV Bicentenary
Bronze Holiday/Special Event: MTV Bicentenary

2009
Promax-BDA Association
Gold Best Show Open: MTV Essentials
Bronze Best Show Open: MTV Cinepop

2008
Promax-BDA Association
Silver Best Use of Typography: MTV Juaesencial
Bronze Show Open: MTV Asterisco