The Drama Queens. MTV Serialized Teenager Dramedy. In 2010 MTV was eager to resonate with the Millennial generation and implemented a new creative strategy on its programming. During the next five years, the brand successfully developed original serialized shows in the form of dramas or "novelas" that tackle teen issues with a contemporary approach while raising its ratings in Latin America, generating at some point growth of 129% in its social media outlets. Over that time, I acted as Writer, Art Director, and Creative Producer in charge of the creative strategy, campaign, outdoor and official music video clips for their first three shows, being Niñas Mal, one of the most significant hits throughout the region.  

The Drama Queens. MTV Serialized Teenager Dramedy. In 2010 MTV was eager to resonate with the Millennial generation and implemented a new creative strategy on its programming. During the next five years, the brand successfully developed original serialized shows in the form of dramas or "novelas" that tackle teen issues with a contemporary approach while raising its ratings in Latin America, generating at some point growth of 129% in its social media outlets. Over that time, I acted as Writer, Art Director, and Creative Producer in charge of the creative strategy, campaign, outdoor and official music video clips for their first three shows, being Niñas Mal, one of the most significant hits throughout the region.  

Niñas Mal — 2010

Three rebellious girls are sent to finishing school after defying their parents for the last time. Now, Adela, Greta, and Nina are going from high society to grow up. A fancy reeducation house, lots of rules, love, friendship, and an untamable spirit. These girls are going to break your heart and your wallet.


Niñas Mal — 2010

Three rebellious girls are sent to finishing school after defying their parents for the last time. Now, Adela, Greta, and Nina are going from high society to grow up. A fancy reeducation house, lots of rules, love, friendship, and an untamable spirit. These girls are going to break your heart and your wallet.



Open Titles

Director & Creative

 


Open Titles
Director & Creative

 


Teaser Campaign

Director, Photographer, Editor



Teaser Campaign
Director, Photographer, Editor

 


Lolita — Official Video Feat. Belinda

Writer, Creative Producer

 


Lolita — Official Video Feat. Belinda
Writer, Creative Producer

 


Character Spot Campaign

Creative Producer, Lead Art Director

 


Character Spot Campaign
Creative Producer, Lead Art Director

 

NM-logo-01
NM-logo-02
NM-logo-03


Logo Study

 


Logo Study

 

NM-print-01
NM-print-02
NM-print-03
NM-print-04
NM-print-05
NM-print-06


Outdoor/Off-Air Print Campaign
Ph: El Silencio/Juan Cadavid

 


Outdoor/Off-Air Print Campaign
Ph: El Silencio/Juan Cadavid

 

Popland! — 2011

A gossip magazine editorial room, a country girl photographer. First love, backstabbing world.


Popland! — 2011

A gossip magazine editorial room, a country girl photographer. First love, backstabbing world.



Open Titles

Creative Director, Co-Director

2012 PromaxBDA Association
Gold Best Show Open

 


Open Titles
Creative Director, Co-Director
2012 PromaxBDA Association
Gold Best Show Open

 


Teaser Campaign

Creative, Lead Art Director, Editor, Colorist

 


Teaser Campaign
Creative, Lead Art Director, Editor, Colorist

 


Click. Official Video Feat. Anahi, Ale Sergei, and Jay de la Cueva

Writer, Creative Producer

 


Click. Official Video Feat. Anahi, Ale Sergei, and Jay de la Cueva
Writer, Creative Producer

 


Character Spot Campaign

Creative Producer, Lead Art Director

 


Character Spot Campaign
Creative Producer, Lead Art Director

 

Artboard 1
Artboard 12
Artboard 12 copy
Artboard 14


Outdoor/Off-Air Print Campaign
Ph: Juampi Bonino

 


Outdoor/Off-Air Print Campaign
Ph: Juampi Bonino

 

Ultimo Año — 2012

Teenagers in their sexual bloom, a fancy private high school, and a con artist wanting to fit. Love and friendship struggle in a world of appearances.

 

Ultimo Año — 2012

Teenagers in their sexual bloom, a fancy private high school, and a con artist wanting to fit. Love and friendship struggle in a world of appearances.

 


Teaser Campaign

Writer, Creative, Lead Art Director, Editor

 


Teaser Campaign
Writer, Creative, Lead Art Director, Editor

 


Character Spot Campaign

Lead Art Director, Creative Producer

 


Character Spot Campaign
Lead Art Director, Creative Producer

 


Open Titles

Creative, Lead Art Director, Editor

 


Open Titles
Creative, Lead Art Director, Editor

 


Es Un Drama — Official Video Feat. Dulce Maria

Writer, Lead Art Director, Creative Producer

 


Es Un Drama — Official Video Feat. Dulce Maria
Writer, Lead Art Director, Creative Producer

 

Artboard 21
Artboard 21 copy
Artboard 21 copy 2


Outdoor/Off-Air Print Campaign
Ph: Napoleon Habeica

 


Outdoor/Off-Air Print Campaign
Ph: Napoleon Habeica

 

 

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