BARRIA — Archive/MTV Branded Content

CREATIVE DIRECTION / BRANDED CONTENT — Between 2012 and 2014, I led Viacom Advertising and Branding Solution, Creative Services team. Under my leadership, we ideated content devoted to Latin American Millennials in partnership with some of the region's most significant Fortune 500 brands. From integrated marketing to short-form, I brought a witty and artistic sensibility to communicate MTV's core values and brand expectations to young audiences. By the end of my tenure and as a farewell achievement, we swept out the night at the PromaxBDA Awards, winning Gold, Silver, and Bronze in the Integrated Marketing category.

MTV & Co. — Branded Content for Millennial Audiences. Viacom Advertising and Branding Solution, The Americas, was a Sales-driven Creative Services team devoted to Latin America Millennials. Under my leadership as Creative Director, we ideated content in partnership with some of the most significant Fortune 500 brands in the region. From integrated marketing to short-form, I brought a witty and artistic sensibility to communicate MTV's core values and brand expectations to MTV's audiences. By the end of my tenure and as a farewell achievement, we swept out the night at the PromaxBDA Awards, winning Gold, Silver, and Bronze in the Integrated Marketing category.