BARRIA — Archive/MTV Screen

CREATIVE DIRECTION / BROADCAST — Between 2007 and 2012, I was the creative brain behind visionary, remarkable, and awarded projects for MTV, Vh1, and Comedy Central at the MTV Buenos Aires Design Studio, where I held the Creative & Art Director position. Under my direction, I challenged aesthetic expectations and brought to life my highly conceptual and abstract ideas through collaboration, looking for, and mentoring new talented artists. I looked for innovative approaches to avoid the trends while staying loyal to the brand's core values.
Here's a collection of some of the projects created at that time.

The Edge of Mainstream. MTV Screen & Open Titles. For five years, I was the visionary brain behind remarkable and awarded projects for MTV, Vh1, and Comedy Central at the MTV Buenos Aires Design Studio, where I held the position of Creative & Art Director. Under my direction, I challenged aesthetic expectations and brought to life my highly conceptual ideas through collaboration, looking for, and mentoring new talented artists. Avoiding the trends while staying loyal to the brand core values, I looked for new and innovative approaches.
Here's a collection of some of the projects created at that time.